Marketing Presentation Tips
Imagine you’re just sitting down in front of a prospect at your prearranged appointment, and you hear those dreaded words, “We’re happy with our current consultant.” It’s happened before and it’s...
View ArticleStop chasing downtime!
Imagine you’re in the middle of a sales call presenting your managed services offering and as you begin going through your ROI calculator you suddenly hit a brick wall. You’re trying to track down...
View ArticleUse Visualization to Sell Managed Services!
Or, don’t sell the steak, sell the sizzle! Many computer consultants are trained to sell managed services through a cost analysis, aka ‘the steak’. Many times this is a good approach but consider...
View ArticleThe Right Impression Helps When Marketing For IT
"The Devil is in the details." This should be the mantra for any computer consultant, selling managed servcies, who wants to stand out from the marketing chatter and seriously grow their business.
View ArticleGot Documentation For Your IT Marketing Services
Computer Consultant Marketing Tips Here we go with some more helpful tips on improving your managed services marketing presentation. The goal is to penetrate the shield prospects often put up during...
View ArticleComputer Services Marketing Nets Managed Services Sale!
We are happy to report that Andrew D’Arata from Cenetric called us a few days ago to report some good news from their first engagement with MSP Telemarketing. Andy reported that Cenetric had just...
View ArticleA Top MSP100 Lands New Managed Services Client!
We just received word from one of the Top Managed Services Providers on MSP Mentor’s Top 100 list that they had closed their first SALE from a lead that was generated from MSP Telemarketing ‘s...
View ArticleDon’t Let Learning Curves Cost Computer Consultants Marketing Sales!
The 300 pound elephant in the room on every marketing call you make to pitch managed services is the learning curve. What do you do when every company that you meet with already has something that...
View ArticleShould You Learn How To Do Online IT Services Marketing!
At one MSPU event I heard one managed services provider stand up during the presentation of a web training speaker and ask, “Is there someone out there that will just do this for me?” If your MSP...
View ArticleGetting IT Sales Leads Is So Easy a Monkey Can Do It!
Let’s be honest and say that the average IT services provider has a hard time with sales an marketing. Of course, many admit they faced a serious challenge trying to close sales but by far the most...
View ArticleLessons From Golf Can Impact MSP Marketing?
The other day I was in a book store when a book in the golf section caught my eye because it dealt with the mental aspect of the game. I wondered how the author would address the mental components of...
View ArticleSpend Big on Marketing IT or Sell, It’s Your Move!
Over the years I have been told that the cost of marketing IT has just been to costly. However, the truth is that in today business environment the money required for customers acquisition has just...
View ArticleIT Appointment Setting by Cold Calling is a Stone Age Tool!
I am still getting calls from computer consultants that are asking for IT appointment setting to be done with a cold calling strategy. For the most part I think that the average MSP is still trying get...
View ArticleDoes Your MSP Utilize Internal and External Marketing?
Over the years I have seen many MSP firms that employ internal marketing by hiring salesmen, telemarketers and conducting direct mail campaigns. For the most part this leads to slow growth but does...
View ArticleCan McFarland Teach Us the Need for an MSP Sales Coach?
During this movie the coach inspires his team but eventually his motives are called into question. Some on the team are angry and don’t want the coach attend their next track meet; but one player makes...
View ArticleShould IT Marketing Only Target Prospects in Pain?
The vast majority of computer business owners have set their sites squarely on finding prospects that have clearly defined needs and pain. These type of hot sales leads find computer consultants...
View ArticleHere’s a Great IT Services Marketing Tip To Increase Contacts!
When prospecting for sales leads it’s common to encounter gatekeepers that say the decision makers is on another call and ask if you want to hold. The normal gut reaction of any IT services marketing...
View ArticleWhen Marketing IT Services Should You Raise or Cut Prices?
Asking if MSPs should raise or lower their prices is a very controversial topic in the marketing IT services arena! There are credible voices on both sides of the debate that passionately advocate for...
View ArticleInnovative Cloud Providers Must Have Advanced MSP Marketing Skills!
In the new economy the world will no longer beat a path to your doorstep simply because you made an amazing breakthrough with cloud technology. There is a bewildering array of cloud providers all...
View ArticleThe World Has Changed But IT Providers Aren’t Marketing the Cloud!
I was working out the other day and saw two updates on CNN that caused me to stop and think about how technology as changed the world. As I processed the information about Space X my thoughts centered...
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